SAO PAULO, Brazil – Nov. 8, 2011 – Brazil has one of the world’s healthy economies, and many residents enjoy visiting – and buying a home – in Florida. Florida Realtors representatives returned recently from a trade mission to the country – part of a larger trade mission led by Florida Governor Rick Scott – and John Sebree, Florida Realtors vice president of public policy, reports keen interest Florida in real estate.
“Florida Realtors received an incredible amount of press coverage during our visit, and reporters focused on the attractiveness and affordability of Florida real estate,” says Sebree. “Brazilians already visit Florida in great numbers. The recent announcement by the U.S. State Department to increase the number of visas issued confirms existing demand and even predicts a significant increase in visitors. While visiting Brazil, we told them that Florida Realtors’ members can help them find the right property.”
According to the State Department, Brazil had 820,000 visa applications in fiscal year 2011 – a 44 percent increase over 2010. Ed Ramotowski, a senior official at the Bureau of Consular Affairs, says he expects 1.8 million Brazilians to request a visitor visa by the end of 2013. To keep up with demand, the U.S. says it will double the number of agents issuing visas in Brazil.
Sebree says the Oct. 24-28 Florida Realtors Trade Mission showcased the state as an attractive destination, and the resulting media coverage should only boost demand.
“We met with reporters in Brazil, which ended up generating at least eight stories so far about the appeal of Florida real estate,” says Sebree.
Florida Realtors also hosted a booth at FIESP (Federação das Indústrias do Estado de São Paulo) to promote Florida real estate, and met with two Brazil real estate associations to discuss how Realtors can build stronger relationships with Brazil’s real estate professionals.